Monthly Archives: December 2009

Lost in transactions

It is that time of the year, when all the conversations are about slots, packages, profiles and locations. You keep hearing terms like PPT, JD, CTC, LPA etc. This is the time that students across the country go to B-schools for. All their effort, right from the time they started preparing for their battery of entrance exams till they gave the last of their submissions in college, boils down to this. Or so they believe.

Yes, the first job out of a B-school is extremely important. This is the first step of your new and hopefully successful management career and you do not want to get it wrong. But, what is right? I understand that this is a totally subjective question and cannot and will not be the same for everyone. But you can generalise at some point, can’t you? Generally, people worry about package quite a bit; quite a bit more than they are supposed to. This is usually the priority for a lot of people, and I don’t agree with that.

I have always believed, that if you do what you want to do, do what you would love doing and do what you see yourself doing forever, money will never be lacking. I might sound philosophical, but I do believe that you loving what you do is important. The logic is, if you love whatever you are doing, you will be best at doing that, and no one can not pay the best. This logic is believe has been lost in the cacophony of transactions.

I know I could have done a better job at writing this down. But maybe I am not really loving it that much at present.


How to stay young

I am not into telling people what to do with their life on my blog. It is usually about stuff that I think about, or stuff that I see and make me think. Things that I presume should be shared and people would enjoy reading.

But, here are 10 things you should keep in mind to stay young. I got this in an email and agreed with most of what it says. I think everyone should read it and think about it.

  1. Throw out nonessential numbers. This includes age, weight and height. Let the doctors worry about them. That is why you pay ‘them’
  2. Keep only cheerful friends. The grouches pull you down
  3. Keep learning. Learn more about the computer, crafts, gardening, whatever. Never let the brain idle
  4. Enjoy the simple things
  5. Laugh often, long and loud. Laugh until you gasp for breath
  6. The tears happen. Endure, grieve, and move on. The only person, who is with us our entire life, is ourselves. Be ALIVE while you are alive
  7. Surround yourself with what you love , whether it’s family, pets, keepsakes, music, plants, hobbies, whatever. Your home is your refuge
  8. Cherish your health: If it is good, preserve it. If it is unstable, improve it. If it is beyond what you can improve, get help
  9. Don’t take guilt trips. Take a trip to the mall, even to the next county; to a foreign country but NOT to where the guilt is
  10. Tell the people you love that you love them, at every opportunity


World’s Most Profitable Companies

This is what I call an awesome graphic!


Where do you sit in class?


So, where do you sit in class?

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Creative ads on stairs


I have often posted about creative advertisements from across the internet. Here is one more. This time they are showing off their creativity on stairs!

My favorite is the Jeep ad.


Which is the ideal position to use a laptop?


Chances are, if you are a laptop user, you have at some point or the other wondered which position is the most ideal to use your laptop in.

Well, the picture below is arrived at after some research by some scientists from somewhere, after testing some people. The thing is though, it does not really take into account the heat generated by the laptop which can be quite a lot after some time.  And also, most of these positions are comfortable only when you have a relatively light weight laptop.

So be careful the next time you are using your laptop. 🙂


Typographical ads

Out of all the media that brands use to advertise, I always had a soft corner for the print medium. It just requires more brilliance and lateral thinking to grab and then hold the reader's attention long enough to get across a message in one page. Also, it gives the reader their own time to connect with the ad in the way they want to or dont want to. And this creates a much bigger impact than a television ad.

Traditionally, print ads have been about the headline, the sub-headline and the body copy, with a picture in it. But, the ads that grab attention fastest are the ones with bold typography. Once, you have the attention, it is the job of the creative to hold and get the message across.

Below are a few ads which have done this brilliantly. You really should see all of these awesome typographical ads.



Everything is Amazing & still Nobody is Happy

This is one of the funniest videos I have seen in a loooong time!

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