Monthly Archives: November 2008

Proud to support the Indian Forces!

I am proud to support the Mumbai Police!
I am proud to support the Mumbai Fire Department!
I am proud to support the Rapid Action Force!
I am proud to support the Indian Army!
I am proud to support the Indian Navy!
I am proud to support the National Security Guard!

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……..

Kuchh Kar Guzarne Ko Khoon Chala Khoon Chala
Aankhon Ke Sheeshe Mein Utarne Ko Khoon Chala
Badan Se Tapak Kar, Zameen Se Lipatkar
Galiyon Se Raston Se Ubharkar, Umadkar
Naye Rang Bhar Ne Ko Khoon Chala Khoon Chala

Khuli-si Chhot Lekar, Bari-si Tich Lekar Ahista Ahista
Sawaalon Ki Ungli, Jawaabon Ki Mutthi
Sang Lekar Khoon Chala
Kuchh Kar Guzarne Ko Khoon Chala Khoon Chala

Kuchh Kar Guzarne Ko Khoon Chala Khoon Chala
Aankhon Ke Sheeshe Mein Utarne Ko Khoon Chala
Badan Se Tapak Kar, Zameen Se Lipatkar
Galiyon Se Raston Se Ubharkar, Umadkar
Naye Rang Bhar Ne Ko Khoon Chala Khoon Chala

Khoon Chala

Khoon Chala….

Musing on nothing…

This might be one of my first blog update without any subject. I just feel like updating my blog.

When I started my blog, I used to think that I would never put something up on my blog just for the heck of it. I always thought that I would just update the blog with my stupid thoughts converted to words and typed out for the reading displeasure of no one. The disadvantage of this was that I would not always get the time needed to convert my stupid thoughts to scripted versions of what goes on in my stupid mind.

This created a problem that the few people who actually went through the pain of reading what I actually wrote, did not bother anymore to check the blog. They were just bored coming to the blog and finding the same update. This is a very important lesson in marketing – ‘Out of sight means out of mind’. So whenever I did get the time to make any update, I did so and always knew that I would have to TELL my audience that I have made some update for your reading displeasure. This meant that I would have to ‘spend on advertising’. So basically I would need to put in more efforts to keep the ‘service’ fresh and the ‘consumer’ interested so that I do not need to ‘spend’ a lot on marketing.

So, coming back to the fact that I am updating my blog just for the heck of it, it’s not really for the heck of it. It is to make sure that there is some recall when someone asks for a blog of your friend’s. I do not pledge to keep my blog updated hence forth, because a marketer should never promise what he is not sure he can deliver. So until next time, keep checking and you might see something new pretty soon.

Musings on Advertising

How many times has one seen the old adage of ‘too much of a good thing….’ come true?

Advertising has grown by leaps and bounds in the past few years. So much so that people now when discuss ads (more so those from TV), they have quite a few options to choose from. I mean, right now as I write this while watching the cricket match, I just saw a series of 4 good ads in a row! The new Bajaj Platina DTSi and the Amrutanjan ads are really well conceptualised. The Amrutanjan one is actually quite hilarious!

Coming back to the topic of this long overdue blog update, a couple of years back, NEO Sports I think it was who started with the concept of ads during the match. This was by way of zooming out from the match and displaying vertical and horizontal ads on two sides. It was brilliant! I mean, you don’t miss the match and the ad is right there when you have the maximum attention on the screen.

Neo Sports had just signed a massive contract with the BCCI and were creating a revolution of sorts in the sport broadcasting industry. This was by way of innovative ways to sell their inventory of limited air time. They soon realised the air time was not enough to recover the millions they were going to pay BCCI. Necessity proved to be the mother of invention.

But, as has been happening forever, this brilliant idea has been turned into a not so brilliant one by overdoing it! I am watching the match right now, and I see these ads zooming in and zooming out after practically every single ball! It is being so overdone that they have succeeded in making it a blindspot! Now hardly is the content being read or the brand advertised being noticed.

However irritating the ads would have been as it hinders your viewing pleasure, it really was a great idea to target the audience at the perfect time. Until they messed it up that is.