Ideal Musings
Where ideal is subjective
Monthly Archives: November 2009
Thums Up ad
via afaqs.com
I really like this ad. The execution is actually quite awesome with Akshay Kumar brilliant as usual. This is actually a follow up to earlier Thums Up ads where Akshay goes behind a bottle of the drink.
Only one qualm I have with this ad: it would have been better if they would run the car part and him entering the house part seperately. I think it would have created a bigger impact. I love the way people react looking at his car falling apart and in the second part where Akshay non-chalantly taps away a flame on his shoulder.
Nice concept!
New Fevicol ad
via youtube.com
This is the new Fevicol ad made by O&M to celebrate 50 years of Fevicol, actually Pidilite.
They actually started off the campaign by putting up hoardings and print ads about the world’s shortest feature film titled ‘Moochwali’. The ‘movie’ premiered on multiple GECs simultaneously.
I once posted an ad I had made for a project of mine, which focused on the need for increase in the branding of Pidilite rather than Fevicol. And it seems they are doing something on those lines.
Good one I say.
You walk on…
You try to walk, you stumble, you balance, you stand, you walk, you slow down, you spot, you like, you jog, you run, you pant, you struggle, you slow down, you stop, you try to reach, you reach out, you tip over, you fall, you grunt, you get up, you dust, you wake up, you look, you watch, you walk on…
Our deepest fear
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we’re liberated from our own fear, our presence automatically liberates others.
– Marianne Williamson
Ideal Musings 