This is the new Fevicol ad made by O&M to celebrate 50 years of Fevicol, actually Pidilite.
They actually started off the campaign by putting up hoardings and print ads about the world’s shortest feature film titled ‘Moochwali’. The ‘movie’ premiered on multiple GECs simultaneously.
I once posted an ad I had made for a project of mine, which focused on the need for increase in the branding of Pidilite rather than Fevicol. And it seems they are doing something on those lines.
Good one I say.