This is absolutely pathetic!
It seems ESPN Star Sports (ESS) has decided to not renew their contract to broadcast La Liga in Asia. They have to pay USD 1 million per year for these rights as opposed to 13.5 million for 3 years for the EPL – this contract expires in 2010. This is the same way they lost the rights to the UEFA Champions League and Cup broadcast to Ten Sports – this also costs 1 million per year.
Their argument is they have enough cricket and EPL in their calendar and not many people would want to watch football at midnight (which is when La Liga is played – IST). Are you kidding me? Just this year when I though there will be more Liga matches on TV thanks to Ronaldo, Kaka, Benzema, Zlatan and more gong to Spain, they decide to take the plug out completely! Not to mention the number of Ronaldo fans who would now want to watch Real Madrid games!
I have no hopes from Ten Sports giving more weightage to Spanish match in the Champions League as well now. To add to all this, it seems no other channel is interested in picking up the rights for La Liga as well.
It is a sad year for football! Atleast for me…