More about ads

It has been quite a while since I updated this blog of mine. But I have been a little busy with college activities, especially involving placements.

Anyways, I had one more though regarding ads and I though it is good enough to put it up here.

I had posted once earlier, that advertisements should carry the logos of the brands they are trying to advertise through the length of their ads. I would now like to take it a step further.

David Ogilvy, in his book ‘Ogilvy on Advertising’, says that all print ads should be signed by the writer himself. This will mean that there is additional responsibilty on the writer and the agency to write better ads and make sure every ad counts. I was wondering why this cannot be done for print ads. Imagine ads having a 2 second intro or conclusion credit giving the name of the agency which produced it. This way, the better your ads, the more your agency is known. For the brands, they now can be assured that the agency will make sure they do not put their names on ads which are not upto the standards.

This will help the viewers too. Lesser irritating, stupid ads which make no sense. This will bring in a lot of accountability to advertising is what I think. I know this might not be feasible and all the agencies will surely lobby against it. And when it boils down to it, who would make sure this is done? What governing body?

Anyways, do you think this will work?

One thought on “More about ads

  1. Aditi says:

    Hey thats a grt point…sumhow doesn’t justify the reason tho…if d intention for signin is 2 advertise the agency itself…thn grt…but if it is to make the ads more sensible…thn i doubt its eva gonna happen..cos what mite b stupid or silly for me mite not b as silly for the company itself…y else wopuld they approve sumthin so silly esp if they’re payin the agency for it…n d 2nd reason for the same being that silly ads are always meant for silly target audience..who knws if that is the segment that d company wishes 2 target..what say????

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