Monthly Archives: July 2009

Birlliant AD by Trueroots

The brandname is perfect and so is the AD. It manages to create the perfect emotional connect with the NRIs. I don’t know anything about the product or if it will succeed, but this concept is perfect to create that Indianness feeling.

The last frame with the name TATA in it seals the deal!


The Linker – Just a bridge?

It is absolutely poetic. An example of beauty. A symbol of progress. A massive achievement of engineering. A tribute to Indians.
Yes. I am still talking about The Linker aka Bandra Worli Sea Link. Didnt matter that it took me twenty five minutes to get on it. What mattered was that I got off it in the shortest fifteen minutes of my life.
For those fifteen minutes I felt I was not in the real world. There was something about this monstrosity that enchanted me and I couldnt take my eyes off her. The glistening black road helped by the light drizzle was a perfect contrast to the cables illuminated by brilliant white lights. It transcended me into the surreal.
It was anticipation that took me till I reached the portion enforced by the giant cables; and when I did reach them I could not stop looking up. The cables looked like they were suspended in mid air with the support of the bridge and not the other way round. I now can totally understand everyone who took a U turn to go back on it just to have another look.
It was midnight and this was already a local attraction. Dont know what tourists will do. This is much more than a bridge linking two destinations to reduce traffic. This is a symbol. A symbol that will mean so many different things to so many different people. To me, it reinforces what Dr. Manmohan Singh said (he was quoting Victor Hugo) before presenting the 1991 budget, “No power on earth can stop an idea whose time has come”. Yes, I am in love with that idea.
That is what this bridge means to me.

The eleventh thing you can use The Linker for


How could I have missed this in my last post?
Lack of imagination? Or maybe out of touch with reality?
P.S. If someone is trying to be funny by just posing in this picture,
get a life!


10 things the Bandra Worli Sea Link will be used for

Now that the pre-launch euphoria has ended and the post-launch
euphoria has begun, let us take stock of this behemoth of a structure.
Here are my 10 things for the BWSL or what I call – ‘The Linker’.

 1. Mumbai Darshan. This ones an obvious one with the making sure this
is a tourist attraction thanks to it being a national landmark. Look
out when your cousins next come to town and ask you to show them The

 2. Political leverage. Well, we are already seeing parties having
issues with the name. Come on, get a life! But the Congress is lucky
to still be in term while The Linker was opened. No wonder with the
elections coming up they opened atleast half of it.

 3. Posters. It is that pretty isnt it? The gorgeous Linker.

 4. Drag races. Come on! This ones easy. Cant you see it? Its long,
straight, smooth, pretty and on the sea, what more does a racer need?
This one I would love to see.

 5. Income for cops. Inspite of all the speed cameras and speed guns,
how can you not floor it beyond 50 (limit will change to 75 later)?
Its all green for cops.

 6. Movies. This one you saw coming. Maybe a movie about drag races on
The Linker.

 7. Ads. This ones easier. Look out for the next few car and bike ads.
They dont need to go abroad anymore.

 8. Artists. Paintings of The Linker against a setting sun anyone?

 9. Suicides. This is the most common use that bridges the world over
have been put to. And dying on The Linker? B E A Utiful!

 10. Wedding. Lets wait and watch how long this one actually takes. You
two will probably be alone and behind bars by the time you are in holy

 So there you have it. 10 brilliant ideas if The Linker doesnt end up
easing traffic and as a result is refused to be used for its original

 P.S. This is another blog post from Powai πŸ™‚

I have more than 2 readers!

Yes, I know all my regular readers. Both of them! But I found out that I have atleast 1 more person who has read atleast 1 of my articles!

How do I know that? This article of mine that I had written on Powai, got featured in the homepage of Yes! Powai. Thanks to Shishir from there.

Twitter rocks. Well, that is how he came to know of my article. Actually, Posterous rocks! If it wasn’t for them, my articles won’t get autoposted to Twitter and Facebook and my old blog! Actually, because I wrote the article, I rock! πŸ˜›

Thanks guys!

The new Madridista :)

The Champ is finally here! Ricardo Izecson Dos Santos a.k.a. Kaka. The new number 8! I don’t however like the fact that Gago gets 5 instead. Kaka should have got 5!

Anyways, look at the bloody crowd! And I love all the Champions League trophies kept on the stage πŸ™‚

First of three presentations in a week. Albiol next and then on to the whiner!


Universities should go on the Cloud

A few days back when the Class XI forms were uploaded, it seemed like a great idea. Finally it was going online. I had stood in serpentine queues at 8 or 9 different colleges after my Class X results were declared. It took me two days to collect all forms and then a whole day getting them filled up and then two more days submitting them back in respective colleges. Not to forget the numerous photocopies and the various attested documents. It was a lot! I know of parents who took a week off to do this for their daughters and sons.

With all of this getting online, the pain is much lesser in the admission process.

However, inspite of doing a dry run of the website with close to 1,000 forms loaded, the site crashed on the first day itself. It just could not handle the load of thousands of students accessing the weak little defenseless webpage. You can’t really help but sympathise with the webpage, the website, the webmaster and above the poor little servers. This overloading is however a normal phenomena across Universities and colleges. It affects the Board results, the admission results, the CAT results, the CET results and the list goes on. All we can do is blame the Universities.

It is not, however, the fault of the Universities. One can say that they can just buy the extra bandwidth and server space and computing power. But all of this is not exactly cheap. And they will need all of this only once a year! Quite a conundrum.

The solution according to me is Cloud Computing. Now, my regular readers (yes, all the two of you) must have already read about my summer project here and here. My project actually comprises of research on cloud computing; and that according to me is the perfect solution in this case.

To all the non technical people and IT engineers, cloud computing is nothing but a set of servers configured as a cloud, wherein the users can take the advantage of all these networked computers and use the infrastructure as they like. It is set up in a way that the users can scale up their requirements as and when they want, and the system automatically provisions all of it to them. So theoritically, you will never run out of bandwidth and storage space. This is perfect for all those people who have low requirements except for those few days when they experience a sudden spike difficult to deal with. It would be extremely expensive to provide for this spike and have the infrastructure be wasted the rest of the time.

This is exactly what our colleges need. I just checked out the google trends results for some of the common search parameters related to admissions and results and below are some of the findings:

1. The number of searches for “CAT Results” in January every year, is more than 20 times the searches throughout the year.

2. The searches for the word “IIM” in the months of December & January is close to 50 times the searches the rest of the year.

3. The number of searches for “SSC Results” in the months of April (the time of the exam) & June (the month of the result) is more than 25 times the searches the rest of the year.

You can do your own little analysis at

Our colleges can have their minimum bandwidth requirements throughout the year, and during the one or two months during the results and admissions, when it peaks in terms of visitors, automatically scale up. They would not need to move a finger. The cloud will take care of it. All they have to do is pay for the services every month depending on their usage.

I hope they are listening and implement this. Not only is this lesser headaches for everyone involved, it is also cheaper compared to scaling up your own infrastructure trying to provision for the peaks.

Do you think this makes sense? And if it does, you think it will be implemented?

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